First impressions matter
A well-structured but utterly text-heavy pitch deck has been transmuted into an intuitive and highly visual presentation. This case study explores several common opportunities to grasp and hold the viewer’s attention by offering them easy to digest graphics. There’s always room for improvement. This is especially true for the one single document that represents a newly-formed business in front of potential investors and partners. You can never be completely certain who’s in the audience. Luck is what happens when preparation meets opportunity so don’t miss a chance to make a good first impression.
Notable visual components
The main goal was to transform the better part of the original content into visuals. This is most evident in the “Product” sequence where multiple instances of the same scene with small variations are chained together with the help of the amazing morph transition. Other noteworthy examples are the entirely custom-made bar charts and the bullet list, transformed into a 5-piece timeline graphic.
What is Adpushup?
Adpushup is an AdTech startup, based in New Delhi, India. The two founders pitched the original version of this presentation and successfully secured an angel round in late 2014, amounting to $632K. AdPushup’s A/B testing platform allows web publishers and bloggers to check which ad can make most of the revenue after creating and testing different ads placements, size and types. The company claims to have 100 million monthly impressions and also has an average RPM (Revenue per thousand impressions) uplift / improvement per participating website of 68 percent.